Steve Jobs – innovations ikonet

Det globale innovationsikon Steve Jobs er ikke mere. Æret være hans minde.

Hvad han som 21 årrig startede i sin fars garage blev til det ultimative innovationsprojekt i den nye  digitale tid. Æblet der er taget et enkelt bid af.

Han skabte en innovativ virksomhed. Det er den store bedrift. Det han  formåede var at praktisere Innovationsledelse. Dvs opbygge en innovativ kultur via sin ledelse og sin personlige adfærd.

Man snakker om Steve Jobs ånd. Den kommer måske mest til udtryk i hans citater. Så lad os tage et par stykker og en video fra en universitetstale, som han vist slap rimelig godt fra, selv om aldrig har gennemført et universitetsstudie:

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Og lidt guldkorn fra den store guru:

  • A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
  • Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes? 
  • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected. 
  • Design is not just what it looks like and feels like. Design is how it works. 
  • I think we’re having fun. I think our customers really like our products. And we’re always trying to do better. 
  • I want to put a ding in the universe. 
  • Innovation distinguishes between a leader and a follower. 
  • It is piracy, not overt online music stores, which is our main competitor. 
  • It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now. 
  • Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. 
  • Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. 
  • The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay. 
  • To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines. 
  • You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. 
  • Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” – via
  • Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.” – Wikiquote, as quoted in The Wall Street Journal (Summer 1993).
  • We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.” – ABC News, Jobs on Mac OS X Beta
  • Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
  • I was worth over $1,000,000 when I was 23, and over $10,000,000 when I was 24, and over $100,000,000 when I was 25, and it wasn’t that important because I never did it for the money.
  • Unfortunately, people are not rebelling against Microsoft. They don’t know any better.” – Wikiquote, Interview in Rolling Stone magazine, no. 684 (16 June 1994)
  • Bill Gates‘d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.” – The New York Times, Creating Jobs, 1997
  • The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.” – YouTube
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